I recently finished up an incredible summer internship with Digital Felt Productions. Digital Felt Productions is a young media company that wanted to focus on improving its social media presence. This internship was unique because I contributed ideas for my weekly assignments and worked flexible hours from home.
I started by intensively researching the top competitors and continued to monitor their efforts throughout the course of my internship. I used the social media measuring tools Social Mention, TweetLevel and SimplyMeasured to research the industry. I also provided my supervisors with a description of each tool, and what each does, for their own records.
After researching the competition, we decided to focus on the company’s Facebook Fan Page and Twitter account. I helped my supervisors create content for Twitter and Facebook through research and by creating Twitter and Facebook posts for the company. I also created content for introductory emails to potential customers and news releases.
The internship was a great introduction to a career in social media related public relations. The experience was both rewarding and humbling. I learn that the company was surprised with my social media knowledge. I also found that I am eager to develop more skills to set myself apart in the PR world.
I want to share some of my takeaways from this beautiful experience.
- With no budget, a Facebook fan base is a challenge to grow. Many of Digital Felt Productions’ Facebook fans are friends and family. Stretching its fan base beyond that was not easy, but it was rewarding when I saw a “like” from an unknown person.
- Blog Researching takes time and patience. It seems almost everyone has a blog today. Sifting through all of the blogs in Digital Felt Productions’ niche to find the blogs that work best for its products took time.
- I have never been more grateful for the field I am going into. Although it demands dedication and time, when you are doing something you truly enjoy it seems effortless.
For my public relations class I created a persuasive infographic. While designing it took dedication, the assignment was engaging and fun. I used Adobe InDesign, so I could be precise with the placement of objects and the color scheme.
Infographics are a great way to visually persuade an audience to take action. They should include relevant graphics and minimal words, so people can understand the point from the pictures. I want to share my tips with you in case you plan on diving into making an infographic of your own.
- Make it meaningful: Choose a topic that means something to you. By doing this you will remain engaged, and all of the hours you invest in it won’t seem like wasted time.
- Know your audience: If you have an idea of the target audience, you can sift through irrelevant statistics effortlessly. This will make your infographic more persuasive.
- Choose an appropriate color scheme: An infographic needs to be visually pleasing to capture an audience. I used a blue color scheme because my infographic talked about stand up paddleboarding. I also pulled colors from my graphics to make the design flow.
Thanks for reading,
This week I was able to talk to Nicole Stratton, the marketing coordinator and women’s clothing buyer at Jack’s Surfboards. Jack’s Surfboards is a surf equipment and clothing company with six stores located in Southern California. Although her job title is limited to marketing coordinator and women’s clothing buyer, her responsibilities include employee relations and event planning. She has been a Jack’s Surfboards employee for 11 years, starting her career as a store sales associate. After graduating from college, she noticed that the company could use an employee to handle its marketing and public relations. All she did was ask, and the job belonged to her.
It’s difficult for Nicole to pinpoint some of her everyday tasks other than sending and receiving emails. In fact, Nicole shared, “I think the best part of my job is that there is something different every day.” Some people would run at the thought of spontaneity in a workplace, but this very idea fuels Nicole’s life. Events take up most of Nicole’s time at work. From TOMS events to store openings, she keeps busy with a variety of affairs to plan. In preparation for events, Nicole contacts brands, arranges giveaways, handles promotion tactics, designates discounts and coordinates games.
Her Passion, Their Cause
Working for Jack’s Surfboards allows Nicole to work in the area she loves: the fashion industry. A large amount of Nicole’s work involves giving back, and her job allows her to do this through fashion. Nicole gets to participate in fashion shows that are held to raise money for the community. The fashion shows give her a break from the office and let her creative mind run wild.
Like any job, Nicole’s position has its difficulties. “There are so many bosses,” Nicole expressed. She has seven bosses, which means communication challenges are common.
Nicole encourages to “start out small.”
- She says that a young PR pro needs to take the lower position and embrace it. PR students and recent graduates have to start somewhere, but eventually they will work their way up.
Nicole expresses, “It’s a lot of work.”
- Don’t be surprised if the job has a lot more work than anticipated. If hard work and time are invested, it will pay off later.